In the fall of 2015, Ideo approached us at Newfangled with the task to produce 3 videos for their new initiative with Target and MIT, the Food + Future coLab. Check out their site, which includes the video production we did for them at http://foodfuturecolab.ideo.com/.
Working on a robust team, I was responsible for designing and dressing a variety of sets, as well as on-set art direction for a variety of the fruit shots. I was heavily involved in the scenes featured in the stills below.
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/a4844ab0018b70cb26ef0ec4_rw_1920.jpg?h=00bfa38f9c49f79edc0193a0f1fb44d6)
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![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/e7a84f03993b1c65940ab68f_rw_1920.jpg?h=1d4c6c7a478420cdc198edee448db625)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/5c78abdaad85c9e487cec256_rw_1920.jpg?h=9b90a339e81df6d00389d83d812e3379)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/007bc248203dd8c396a9f902_rw_1920.jpg?h=a389adacf3ff4f4ad62dc15d53e68529)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/7d9acc0f280511f6ec812249_rw_1920.jpg?h=2d011fc557730ad8802dc8d9c259aa19)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/b12b1fe934f22fb366ae4c79_rw_1920.jpg?h=09bc0b0b0eba351734f6d33dace15cf7)