In 2016, Google approached Newfangled to create the branding for their new Unskippable Labs program. Unskippable takes a look at the most successful pre-roll ads on YouTube each quarter and then analyzes what makes them so special. These are a few select frames from the process.
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/2c053b1b8077d86bc053eda1_rw_1920.png?h=d8cb4c42e88bf9b7a2c925780daa8dd5)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/4375e9d0a63b2a2cf1f83c65_rw_1920.jpg?h=153f46a66d3cd66ec9d7bc59786abfca)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/7b2de3d84c32fd56caa96ec2_rw_1920.png?h=5026b26a288f27dfbb9c04a7bb159c72)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/193050edfb10273630896028_rw_1920.jpg?h=211109aa026bcf0998ea37f31f6daad1)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/b351d94eac0666b44576d078_rw_1920.jpg?h=19a00940b2df633a3cad73dc7d9bdd5f)
![](https://cdn.myportfolio.com/cac509e931964d9eaa44474c514d5770/4ea33b1ad7eedfc7e87b1894_rw_1920.png?h=b4b37fcb18829ad04159c10c2ad8b9da)